The Ultimate Guide to Making Money on TikTok in 2024

In 2024, TikTok boasts nearly 108 million US users. This includes a large number of Gen Z and millions of eager shoppers. If you aim to tap into TikTok's vast user base, there are many ways to earn. From selling fan merchandise to offering paid subscriptions, the possibilities are endless. In this guide, we'll dive into the best ways for creators to make money on TikTok in 2024.

Making Money on TikTok

Key Takeaways

  • TikTok has over 108 million US users as of 2024, offering a vast potential audience for creators to monetize.

  • Creators can join the TikTok Creator Rewards Program to earn between 2¢ to 15¢ per 1,000 video views.

  • Selling merchandise, partnering with brands for sponsored content, and leveraging affiliate marketing are effective ways to make money on TikTok.

  • Live streaming, offering exclusive paid content, and running TikTok ads can also generate revenue for creators.

  • Collaborating with brands, selling your TikTok account, and providing personalized shoutouts or endorsements are additional monetization strategies.

Join the TikTok Creator Rewards Program

The TikTok Creator Rewards Program is a great way for creators to make money. You need 10,000 followers and 100,000 video views in 30 days. Your videos must be original, at least one minute long, and you must be 18 or older.

Eligibility and Requirements

To join the TikTok Creator Rewards Program, you must meet certain criteria:

  • Have at least 10,000 followers (or 50,000 in South Korea)

  • Achieve 100,000 video views in the last 30 days

  • Create original content that is one minute or longer

  • Be 18 years of age or older

  • Live in an eligible country (United States, United Kingdom, Germany, Japan, South Korea, France, or Brazil)

How Much Money Can You Earn?

The amount you can earn through the TikTok Creator Rewards Program changes. The rewards formula has been updated to offer more money for video views. Creators can earn up to $23.97 per day from the Creator Rewards Program.

Creators get more rewards for their original and popular content. They can earn between 2¢ to 15¢ per 1,000 views. The new formula looks at originality, play time, search value, and audience engagement for higher payouts.

Sell Merchandise to Your Followers

As a TikTok creator, selling merchandise is a great way to make money and connect with your fans. Print-on-demand services make it easy to offer a wide range of products. These products can match your brand and the style of your videos.

Types of Merchandise to Sell

There are many types of merchandise you can sell on TikTok. Some popular items include:

  • Apparel - T-shirts, hoodies, hats, and more

  • Accessories - Phone cases, stickers, pins, and patches

  • Homegoods - Mugs, pillows, blankets, and towels

  • Art prints - Showcasing your or your community's designs

  • Niche products - Items tailored to your audience, like pet accessories or playing cards

It's important to offer a variety of merchandise that your TikTok followers will like. By providing high-quality, customized products, you can make more money and connect with your community on a deeper level.

Promoting Your Merchandise on TikTok

Promoting your merchandise on TikTok can be very effective. Since your followers already like your content, they're more likely to buy from you. Here are some strategies:

  1. Show your products in your TikTok videos

  2. Wear your merchandise in your videos

  3. Use TikTok's in-app shopping features to make buying easy for your audience

By integrating your merchandise into your TikTok content and making it easy to buy, you can make money. You also strengthen your brand and connect with your audience more deeply.

Partner with Brands for Sponsored Content

Working with brands for sponsored content is a great way for TikTok creators to earn money. The TikTok Creator Marketplace makes it easy for brands and creators to team up. This way, creators can get paid for their sponsored posts.

Brands can easily find creators to work with through the marketplace. This makes setting up partnerships quick and simple.

To join the Creator Marketplace, creators need 100,000 verified followers and 100,000 video views in 30 days. Earnings can vary, from $500 to $1,000 per post for most creators. Top influencers can earn up to $90,000 for a single post.

TikTok's huge user base and high engagement rates attract brands. They see the value in tiktok influencer marketing and sponsored content on tiktok. Successful creators can make a lot of money by creating content that their followers love.

Metric

Value

Monthly Active Users on TikTok

Over 1 billion

Projected TikTok Revenue in the U.S.

Around $500 million within a year

Minimum Followers for Creator Marketplace

100,000 verified

Minimum Video Views in 30 Days

100,000

Sponsored Post Earnings for Average Creators

$500 to $1,000

Sponsored Post Earnings for Top Influencers

Up to $90,000

Leverage Affiliate Marketing and Earn Commissions

As a TikTok creator, you can make money through affiliate marketing. You promote products or services with your own links. This way, you earn commissions for each sale made through your links. First, find affiliate programs that match your niche and audience.

Finding Relevant Affiliate Programs

Look for affiliate programs that fit your content and audience. Consider these factors:

  • Relevance to your content and audience

  • Commission rates and payout structure

  • Reputation and trustworthiness of the brand

  • Availability of marketing materials and support

Big networks like Amazon Associates, ShareASale, and Awin have many products. You can also contact brands directly to ask about their programs.

To promote links on TikTok, be natural and authentic. You can mention products in your videos or show how you use them. Direct your followers to your bio for links. Make sure the products fit your niche and offer value to your followers.

Tactic

Potential Impact

Considerations

Organic Product Mentions

High engagement and conversions

Ensure natural integration and avoid being salesy

Affiliate Link in Bio

Convenient access for interested followers

Regularly update and promote your bio link

Dedicated Affiliate Content

Increased visibility and trackability

Balance promotional content with value-driven posts

By choosing the right affiliate partnerships and placing links wisely, you can boost your TikTok earnings. Success comes from adding real value to your audience and blending affiliate promotions into your content.

Offer Consulting or Coaching Services

If you know a lot about something, you can use your TikTok followers to offer tiktok creator consulting or tiktok creator coaching services. Many TikTok creators make money by sharing their knowledge and helping others. They give personalized advice and mentorship to their fans.

For instance, TikTok creator Jen Ruiz shares tips on remote work. She offers one-on-one consultations to her followers. This way, she uses her special knowledge to earn more and help her most engaged fans.

  • Creators can offer consulting or coaching services on a range of topics, from digital marketing to personal development.

  • These services can be delivered through one-on-one sessions, group workshops, or even pre-recorded content like e-books or online courses.

  • Pricing for these services can vary based on factors such as the creator's expertise, the scope of the offering, and the level of personalization involved.

To start, think about what your audience wants help with. This can help you tailor your services to meet their needs. By using your tiktok creator consulting or tiktok creator coaching skills, you can earn more and connect more deeply with your fans.

make money on TikTok Through Live Streaming

Live streaming on TikTok is a great way for creators to make money. The TikTok Live feature lets viewers send virtual gifts. These gifts can be turned into Diamonds, a virtual currency with real value.

Setting Up Live Streams

To start with TikTok Live, creators need 1,000 followers and a good account status. They can then connect with their audience live. Features like Airdrop let viewers send virtual supplies.

Receiving Virtual Gifts

Viewers can buy and send virtual gifts during live streams. These gifts range from stickers to more valuable effects. The more valuable the gift, the more Diamonds it's worth. Creators can see their earnings in their TikTok account balance.

By making entertaining content and encouraging viewers to participate, creators can make money. Some TikTok influencers, like Jakey Boehm, have made up to $34,000 in a month. This shows how much money can be made through live streaming.

Make Money On Tiktok

Create Exclusive Paid Content for Subscribers

As a TikTok creator, you can earn more by sharing special content with your loyal fans. This not only makes your fans feel closer to you but also helps you make money. You can get paid through subscriptions or one-time payments.

Give your fans exclusive stuff like behind-the-scenes clips, advanced tutorials, or deep dives into special topics. This way, you offer content that's worth paying for. It's a great way to make more money and stand out from others.

To make money from exclusive TikTok content, follow these steps:

  1. Find out what special content your fans want to pay for.

  2. Choose a price and subscription plan that's fair but still makes you money.

  3. Make sure your premium content is easy to find on your TikTok profile.

  4. Let your current followers know about the special content, highlighting its value.

  5. Keep checking and improving your premium content to keep your fans interested.

By using tiktok premium content and tiktok subscription model, you can turn your TikTok into a steady money-maker. You'll also give your most engaged fans something special.

Metric

Value

Khaby Lame's earnings per TikTok video

Up to $750,000

TikTok gift value (in diamonds)

$0.05 each

TikTok Series video length

Up to 20 minutes

TikTok Creator Fund

$200 million (estimated to grow to $1 billion by 2023)

Run TikTok Ads to Drive Traffic and Sales

TikTok is a lively social media platform. It lets creators make money through ads. By using tiktok advertising, you can send more people to your website or store. This can help increase your sales and earnings.

Setting Up TikTok Ads

Setting up tiktok in-feed ads is easy. TikTok's ads manager makes it simple to create and manage ads. You can pick the right ad type, make eye-catching visuals, and write engaging copy. TikTok helps you at every step.

Targeting Your Audience

Getting your ads to the right people is crucial. TikTok's tiktok ads targeting lets you target by demographics, interests, and more. Knowing your audience and using TikTok's tools can help your ads reach the right people.

Improving your tiktok ads is key. TikTok's analytics give you insights into how your ads are doing. This helps you make better choices and optimize tiktok ads for better results.

TikTok ads can open up new ways to grow and earn money. Whether you're experienced or new, TikTok's features and targeting can change your game. It's a great way to make more money.

Collaborate with Brands for User-Generated Content

As a TikTok creator, you have a great chance to work with brands. They want real, relatable content to promote their products. By teaming up, you can make money and build a strong relationship with them.

Sharing your honest thoughts on a brand's products can really connect with your followers. In fact, UGC on TikTok is 22% more effective than brand-created videos. It also beats Facebook ads by 32% and regular ads by 46%. This is a win-win for you and the brand.

To make the most of this chance, try these tips:

  • Look for brands that fit your niche and audience. Then, share your ideas for UGC.

  • Show your worth by sharing your success stories and client feedback.

  • Be creative in your pitches and show how you can help the brand.

  • Use #UGC to help brands reach more people on TikTok.

Working with brands for tiktok user generated content can help you earn money. It also opens doors for tiktok brand collaborations that could lead to lasting partnerships and success.

Leverage Your TikTok Audience on Platforms Like Patreon

As a TikTok creator, you've built a loyal following. But did you know you can use that audience to earn more on Patreon? Patreon lets you share exclusive content and perks with your fans for a monthly fee.

By sharing your Patreon page with TikTok followers, you can give them more content. This strengthens your bond with them. It turns casual viewers into loyal patrons. This way, you can earn more consistently than from TikTok ads alone.

TikTokers with over 100,000 followers can make $200 to $1,000 a month. Those with over a million followers can make $1,000 to $5,000 (or more) a month. Some even make $100,000 to $250,000 per post with big brands. By using Patreon, you can earn more reliably and give your fans special content.

To start, make a good plan for your Patreon. Offer different subscription levels with unique perks. This could include early access, behind-the-scenes footage, or even a chance to work with you. By offering great content and experiences, you can turn your TikTok followers into Patreon patrons.

Make Money On TikTok

Follower Count

Estimated Monthly Earnings

100,000+

$200 - $1,000

1,000,000+

$1,000 - $5,000 (or more)

Monetize Your TikTok Account by Selling It

For TikTok creators with a big following and strong brand, selling their account can be very profitable. The value of a sell tiktok account depends on followers, engagement, niche, and content quality. Creators can list their accounts on platforms like Flume or other online marketplaces. This way, they can sell their established presence and get a big payout.

The tiktok account value is based on several factors:

  • Follower count: More followers means more value.

  • Engagement rates: High engagement shows an active audience.

  • Niche and content quality: Unique and high-quality content is more desirable.

  • Branding and content consistency: A strong brand and curated feed increase appeal.

By monetizing tiktok following, creators can turn their hard work into a valuable asset. Selling a TikTok account can give them a financial boost. This allows them to explore new opportunities or invest in their content.

Factors Influencing TikTok Account Value

Estimated Value Range

Follower Count (100,000 - 500,000)

$1,000 - $10,000

Follower Count (500,000 - 1,000,000)

$10,000 - $50,000

Follower Count (1,000,000+)

$50,000 - $100,000+

High Engagement Rates (10-20% average)

+20% to account value

Established Niche and Content Quality

+10% to +50% to account value

By selling their sell tiktok account, creators can make a lot of money. This opens up new opportunities or lets them invest in their content.

Offer Personalized Shoutouts or Endorsements

As a TikTok creator, you can make money by giving personalized shoutouts or endorsements. You can make special video messages, shout out to a fan's business, or endorse products. This way, you can earn extra money beyond just making videos.

Using your unique brand and connection with your fans, you can earn more on TikTok. Fans love to feel special, and a personal message from you can make them feel valued. This sets you apart from other creators.

Personalized Shoutouts

Personalized shoutouts let you make special video messages for your fans. You can thank them, celebrate their achievements, or promote their content. Fans are often happy to pay for these personal touches, making it a great way to earn money on TikTok.

Endorsements and Sponsorships

You can also offer endorsements or sponsorships to your followers. This means promoting products or services that fit your brand and audience. You can earn a commission or fee for each sale or action.

Monetization Strategy

Potential Earnings

Personalized Shoutouts

$5 - $50 per shoutout, depending on your following and engagement

Endorsements and Sponsorships

Typically 10-20% commission on sales or a flat fee per post

By offering personalized shoutouts and endorsements, you can make more money on TikTok. You can use your tiktok shoutouts, tiktok endorsements, and monetizing personal brand on tiktok to earn extra income. Plus, you'll strengthen your bond with your loyal fans.

How to make money online in 2024

Drive Traffic to Your Existing Business or Services

TikTok is a great way to bring more people to your business or services. By making interesting and useful content, you can show off what you know and offer. This can help attract new customers or clients from TikTok.

Use TikTok to promote your products, services, or even your skills and experience. Its huge and active user base, especially among Gen Z and Millennials, makes it a strong marketing channel. It's perfect for creators wanting to grow their business.

To use TikTok to drive traffic to your business, try these tips:

  • Make content that shows off what you offer and the benefits it brings.

  • Put a clear call-to-action in your videos, like visiting your website or booking a consultation.

  • Make sure your TikTok profile bio has a link to your website or a landing page.

  • Work with other creators or influencers in your field to reach more people.

  • Use TikTok's analytics to see what content works best and who's watching it.

By using TikTok as a marketing tool, you can get more people interested in your business. This can help grow your customer base and increase your earnings.

Metric

Value

Monthly Active TikTok Users

1 billion

TikTok Users in the US

Over 100 million

TikTok's Rank as Most Downloaded Non-Game App (H1 2021)

1st

TikTok Creator Earnings Potential

Up to $5 million per year

Participate in TikTok's Creator Marketplace

As a TikTok creator, you can earn more by joining the Creator Marketplace. This tool helps brands find and work with top TikTok creators. It's great for tiktok influencer marketing campaigns.

To join, you need 100,000 verified followers and 100,000 video views in 30 days. This lets you get into tiktok brand partnerships and sponsorships. It's a way to make more money on TikTok.

The Creator Marketplace makes it easy to find and work with influencers. Brands can explore TikTok's huge creator community. As a tiktok creator marketplace member, you can share your content and stats. This helps brands find and connect with you.

Using the Creator Marketplace opens up new ways to make money on TikTok. You can do sponsored content, product placements, or challenges. It's a great chance to earn more and grow your partnerships.

Key Benefits of the TikTok Creator Marketplace

Eligibility Criteria

Streamlined process for brand-creator collaborations Access to lucrative sponsorship and partnership opportunities Increased visibility and exposure for creators Ability to showcase audience demographics and engagement metrics

Minimum of 100,000 verified followers At least 100,000 video views in the past 30 days Adherence to TikTok's Community Guidelines and terms of service

Joining the TikTok Creator Marketplace opens up a world of tiktok brand partnerships and sponsorships. It helps you make more money and grow on TikTok.

Conclusion

TikTok has become a key place for creators to make money and grow their income. They can use different ways like tiktok monetization and brand deals. Also, tiktok creator strategies, affiliate marketing, selling merchandise, and live streaming help a lot.

Creators need to pick the best ways to make money based on their content and audience. They should always make content that their followers love. TikTok is growing, and it's getting easier for creators to earn money in 2024 and later.

As TikTok keeps changing, creators must keep up with new trends and tips. By trying different ways to make money, they can earn more and have a successful career.

In short, TikTok's future for making money looks bright. With the right plan and hard work, creators can turn their passion into a profitable business in the future.

FAQ

What is the TikTok Creator Rewards Program, and how can creators qualify for it?

The TikTok Creator Rewards Program is a $1 billion initiative. It helps creators earn money based on their content's performance. To qualify, you need at least 10,000 followers and 100,000 video views in 30 days.

Your videos must be original and longer than a minute. You must be 18 or older and live in an eligible country.

How much can creators earn through the TikTok Creator Rewards Program?

The exact earnings through the TikTok Creator Rewards Program are not clearly defined. However, TikTok says creators can earn more. Some have made $2.89 a day, while others have earned $23.97.

What types of merchandise can TikTok creators sell to their followers?

Creators can sell various merchandise, like t-shirts, tote bags, and coffee mugs. These items can be customized to match their channel's style.

How can TikTok creators promote their merchandise to their audience?

Promoting merchandise on TikTok is effective. You can show your products in videos and use TikTok's shopping features. This makes it easy for followers to buy your items.

What are the requirements for TikTok creators to participate in the Creator Marketplace?

Creators need at least 100,000 verified followers and 100,000 video views in 30 days. This program connects brands and creators for sponsored content.

How much can TikTok creators earn from sponsored content?

Earnings from sponsored content vary. Average creators can earn $500-$1,000 per post. Top influencers can make up to $90,000 for a single post.

How can TikTok creators leverage affiliate marketing to earn commissions?

Creators can earn commissions by promoting products and using affiliate links. It's key to promote products that interest your followers. This increases conversion rates.

How can TikTok creators monetize their expertise and knowledge?

Creators can monetize their knowledge by offering personalized advice and mentorship. This can be through consulting or coaching services.

How can TikTok creators earn money through live streaming?

TikTok Live lets viewers send virtual gifts. These gifts can be exchanged for Diamonds, which have real value. Creators can engage with their audience and encourage gifts during live sessions.

How can TikTok creators offer exclusive, premium content to their followers?

Creators can offer exclusive content through subscriptions or one-time payments. This can include behind-the-scenes footage or advanced tutorials. It strengthens the bond with followers and provides a steady income.

How can TikTok creators leverage advertising opportunities on the platform?

Creators can use TikTok ads to drive traffic to their website or other social media. The platform's targeting options ensure ads reach the right audience, boosting conversions.

How can TikTok creators collaborate with brands to produce user-generated content?

Collaborating with brands to create UGC can earn creators money and build relationships. Genuine perspectives on brands' offerings resonate well with audiences.

How can TikTok creators leverage their audience on other platforms like Patreon?

Directing TikTok followers to Patreon can deepen the bond with your audience. This strategy offers a stable financial support system, unlike TikTok's ad revenues.

How can TikTok creators monetize their account by selling it?

The value of a TikTok account depends on followers, engagement, niche, and content quality. Creators can list their accounts for sale on platforms like Flume or other marketplaces.

How can TikTok creators offer personalized shoutouts or endorsements to their followers?

Creators can earn by offering personalized video messages or endorsing products. Fans often pay for these interactions to connect personally with their favorite creators.

How can TikTok creators leverage the platform to drive traffic and generate leads for their existing business or services?

By creating engaging content, creators can attract new customers. This can involve promoting products or services directly to your TikTok audience.